I honestly doubt it they would even look at a smaller vehicle now. Most of the people I run into vastly overestimate their needs in a vehicle. They get a diesel 3/4 ton to tow their 4000lb boat because they "need" the towing capacity to do it. They would not believe that if they got the right model the Maverick, it could easily handle their needs.
I get an insane amount of comments about my work setup when I am fully loaded. "You need a bigger truck." No I fucking don't. It's a F150 with a 16' 10K trailer. The truck's legal towing max is 10,200lbs. It's engine is rated for 13,000lbs. Since I am using it for commercial use I have a maximum towing of 10,000lbs. Any more would require a DOT registration and pay fees crossing state borders etc. It's a well balanced setup that I do around 100 deliveries with per year.
I could go up to a larger setup but the cost/benefit analysis doesn't add up. I would save approximately 5 trips per year (around 20 hours) having a larger capacity but it would cost me $15K more per year in expenses for a 3/4 ton diesel truck and 17K trailer.